I2Go - An Opus Research Advisory Service
I2Go: Mobile + Location analyzes the challenges and opportunities created by the convergence of mobile technology, new consumer behaviors and placed-based marketing and analytics. Not simply “mobile marketing,” I2Go takes a deeper look at fundamental shifts in how consumers interact with digital content at home, on the go and in commercial environments. It’s also about how enterprises and marketers can engage consumers in a new, more dynamic multi- screen environment.
Topics & Coverage Area
Place Conference (New York City - July 2014)
Opus Research’s Place Conference is the only event of its kind to take a comprehensive look at indoor location, marketing and analytics from a business perspective as well as the broader implications of indoor location for the entire digital marketing ecosystem.
For more information about I2Go, please contact:
p | 415-904-7666
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